University Certified with Expert Guidance
Industry endorsed formal academic qualification in Applied Strategic Management, Online and Supported
Lifetime Job Search Support
Perfect your job search skills with lifetime access to our careers portal
Flexible Online Live Study
Real classes delivered live by experts - interactive & practical classes in the cloud
February 22, 2022
(1 evening p/wk)
3 hours per week
Some of the companies our students work for
Start a Rewarding Career in Applied Strategic Management
What will I learn?
What jobs will this programme prepare me for?
Today’s fast-paced, data-driven business environment calls for individuals who can take a broad view and set realistic business goals. Strategic management helps companies plan smartly and operate efficiently.
Graduates with this knowledge and advanced skills are capable of assuming high-level positions throughout virtually any sector.
The programme is designed for people beginning new careers that require anticipating the complex, interconnected consequences of strategic decisions.
Successful graduates will be able to use the skills they acquire to gain an edge as they transition from middle management to leadership positions.
An introduction to the course content and format, including the learning outcomes you can expect and how you will be assessed. You will also know the term strategy and its meaning within an organisation. Learn what a business model is, including its key components.
Understand the process involved in creating / crafting an effective strategy through the organisation's vision statement, mission statement and strategic objectives. Learn that the management of strategy and the management of operational business differ.
Know that the external environment analysis provides a key input into strategy formulation. Learn the range of techniques for analysis of external factors including SWOT, PESTLE, STEP, SNW Analysis and GRID matrix.
Know that an internal analysis examines an organisation's internal environment in order to assess its resources, competencies and competitive advantages. Learn the tools to assist in analysing the internal environment from SWOT analysis and BCG matrix to the PLC tool.
Learn that an organisation's resources can be categorised as financial, physical, human, technological and reputational. Know the difference between tangible and intangible resources.
Understand that business culture is determined by its values, ethics, traditions, customs, policies and procedures. Get an indept insight into each of the terms and their impact on the business culture.
Get an indepth insight into the different theories of leadership and leadership styles.
Learn about business diversification, business acquisition, mergers, partnerships and alliances as strategies to gain competitiveness and increase profitability.
Understand that business expansion offers opportunities for an organisation to establish new markets, expand its cutomer base, provide additional services or products and diversify its revenue stream.
Understand the use of information systems and applications to support and drive business processes. Learn about digital marketing and social media as effective marketing tools.
Recap the course content, discussing the key learning outcomes and best practice from each area covered.
Charlie Dayman has a wealth of experience within the senior management levels of business, having established a number of successful businesses. He has 20 years experience in academia, developing business related programmes to Level 9 on the Irish Framework of Qualifications and lecturing to a diverse group of students. His focus is on developing strategic business skills thereby allowing business owners, managers and those seeking promotion realise their full potential and develop strategies for the long term success of their chosen business.
Why should I enrol with Learnful?
Our Diploma in Applied Strategic Management is Globally Recognised and comes with the assurance of being University Credit Rated
Enjoy a personalised and supported virtual classroom learning experience
Validated educational pedagogy with an industry-led syllabus
Real-time industry respected content delivered live by experts
Global leading online interactive learning platform
Verified & Shareable Digital Cert featuring the knowledge and skills you gain
Industry standard software ensuring your learning incorporates the newest features
Finance options available
Access to our careers portal to hone your job search skills
A basic understanding of management and accounting principles is desired.
All courses require proficiency in English, requirement IELTS 6 or its equivalent