Professional Diploma in
Applied Strategic Management

Understand the concepts of strategic business management to gain a competitive advantage for your organisation.

Credit rated by GCU Accreditation

University Certified with Expert Guidance

Industry endorsed formal academic qualification in Applied Strategic Management, Online and Supported

Lifetime Job Search Support

Perfect your job search skills with lifetime access to our careers portal

Flexible Online Live Study

Real classes delivered live by experts - interactive & practical classes in the cloud

February 12, 2024

11 weeks
(1 evening p/wk)

3 hours per week

Delivery mode
Virtual Live


Some of the companies our students work for

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Start a Rewarding Career in Applied Strategic Management

  • Get certified with this industry endorsed, globally recognised University Credit Rated Professional Diploma in Applied Strategic Management delivered online-live.
  • Globally recognised ECTS credit bearing programme aligned to Irish NFQ Level 6.
  • Obtain the knowledge, skills and competencies to stay competitive and relevant in the modern workplace.
  • Delivered live through an easy to use online study environment.
  • Classes are recorded providing you with the flexibility to learn and revise at your own pace and intensity.
  • Supercharge your job search skills with our automated CV analysis tool, AI-powered mock interview tool and robust Jobs Board.

What will I learn?

  • Learn how to perform external and internal environmental analyses of a business.
  • Develop the ability to evaluate the dynamics of competition and the competitive environment.
  • Gain proficiency in analysing and querying financial statements and markets.
  • Effectively develop and implement corporate strategies using appropriate frameworks and tools.
  • Learn how to maximize your strategic advantage and create industry disruption with a sustainable business model.
  • Gain insights that allow you to effectively realign your organisation as a response to strategic change.
  • Boost your networking opportunities with the programme attracting professionals from a wide range of leading companies.

What jobs will this programme prepare me for?

Today’s fast-paced, data-driven business environment calls for individuals who can take a broad view and set realistic business goals. Strategic management helps companies plan smartly and operate efficiently.

Graduates with this knowledge and advanced skills are capable of assuming high-level positions throughout virtually any sector.

The programme is designed for people beginning new careers that require anticipating the complex, interconnected consequences of strategic decisions.

Successful graduates will be able to use the skills they acquire to gain an edge as they transition from middle management to leadership positions.

Programme Curriculum

During your first class, you will explore the course content and format, including what you can expect from the programme and how it is assessed. You will also know the term strategy and its meaning within an organisation. Learn what a business model is, including its key components.

  • Strategic business
  • Business models
  • Different contexts
  • Issues & challenges
  • Competitive advantage

Understand the process involved in creating / crafting an effective strategy through the organisation's vision statement, mission statement and strategic objectives. Learn that the management of strategy and the management of operational business differ. 

  • Main concepts
  • Techniques
  • Objectives
  • Analysis
  • Evaluation 

Know that the external environment analysis provides a key input into strategy formulation. Learn the range of techniques for analysis of external factors including SWOT, PESTLE, STEP, SNW Analysis and GRID matrix.

  • Main concepts
  • Techniques
  • Tools
  • Analysis
  • Evaluation 

Know that an internal analysis examines an organisation's internal environment in order to assess its resources, competencies and competitive advantages. Learn the tools to assist in analysing the internal environment from SWOT analysis and BCG matrix to the PLC tool. 

  • Main concepts
  • Techniques
  • Tools
  • Analysis 
  • Evaluation 

Learn that an organisation's resources can be categorised as financial, physical, human, technological and reputational. Know the difference between tangible and intangible resources. 

  • Staff
  • Structures
  • Finance
  • Process
  • Brand
  • Competencies

Understand that business culture is determined by its values, ethics, traditions, customs, policies and procedures. Get an indept insight into each of the terms and their impact on the business culture. 

  • Values
  • Ethics
  • Traditions
  • Customs
  • Policies
  • Procedures

Get an indepth insight into the different theories of leadership and leadership styles. 

  • Leadership styles
  • Theories of leadership
  • Practice of leadership
  • Action & strategy

Learn about business diversification, business acquisition, mergers, partnerships and alliances as strategies to gain competitiveness and increase profitability. 

  • Main concepts
  • Acquisitions
  • Mergers & Partnerships
  • Alliances

Understand that business expansion offers opportunities for an organisation to establish new markets, expand its cutomer base, provide additional services or products and diversify its revenue stream. 

  • Main concepts
  • Exporting
  • Distribution 
  • Licensing
  • Greenfield
  • Franchising

Understand the use of information systems and applications to support and drive business processes. Learn about digital marketing and social media as effective marketing tools. 

  • e-Business
  • Digital marketing
  • Social media
  • The value chain 
  • Data analysis

During your final class, the subject matter expert will summarise the key topics covered during the programme. The Assessment will be outlined in detail with plenty of opportunity to ask any clarifying questions. 

Learn from the best

Charlie Dayman

Charlie Dayman has a wealth of experience within the senior management levels of business, having established a number of successful businesses. He has 20 years experience in academia, developing business related programmes to Level 9 on the Irish Framework of Qualifications and lecturing to a diverse group of students. His focus is on developing strategic business skills thereby allowing business owners, managers and those seeking promotion realise their full potential and develop strategies for the long term success of their chosen business. 

Why should I enrol with Learnful?

  • Become a certified professional, gain certification from Glasgow Caledonian University, a highly rated UK University.
  • The only University Credit Rated Professional Diploma in Applied Strategic Management, a valued trusted qualification.
  • Industry focused course with expert tutors recognised by top Irish & UK companies.
  • Flexible live online learning that fits into your busy schedule.
  • Supplementary learning material available via our online Learner Management System.
  • Leave with a greater awareness for the need for a structured approach to strategy formulation, the tools and techniques involved in the process and the skills and competencies to apply these to any business environment.
  • Access to our careers portal to get you job-ready.
  • Friendly student support services.

Read about our partnership with Glasgow Caledonian University and learn about micro-credentials & digital badges

Our Diploma in Applied Strategic Management is Globally Recognised and comes with the assurance of being University Credit Rated

All Programmes include

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Enjoy a personalised and supported virtual classroom learning experience

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Validated educational pedagogy with an industry-led syllabus

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Real-time industry respected content curated by experts

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Global leading online interactive learning platform

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Verified & Shareable Digital Cert featuring the knowledge and skills you gain

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Industry standard software ensuring your learning incorporates the newest features

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Finance options available

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Globally recognised, your qualification travels with you

Questions & Answers?

An essential component of business; strategic management is a broad term that includes innovative thinking, a strategic planning process and operational strategising. Put simply, strategic business management drives wise decision-making processes, ensuring strategies are in place to support the business functions and operations.

Changes in business environments require organisations to constantly assess their strategies for success. Having a defined process for managing a company's strategies will enable them to make logical decisions and develop new goals quickly in order to keep pace with evolving technology, market and business conditions. Aided by the latest strategic management thinking an organisation can gain competitive advantage, improve market share and plan for its future.

Learnful provides recordings of each of the classes so you can review them as needed before the next session. Students will continue to have access to all recordings for a minimum of 30 days after course completion so that you can continue to refer to sessions of interest, complete a reflective diary or access materials to help complete assignments.  

For further details of the payment options available, see our finance page. 

For employer sponsorship, simply fill out our employer sponsored form, available on request from the Learnful team by emailing [email protected]

The Programme Subject Matter Expert will monitor progress throughout the programme using a range of assessment methods to ensure concepts are understood. The assessment at the end of the course is worth 100% of the total marks for this programme of study and consists of a 3000 word report.

A basic understanding of management and accounting principles is desired.

All courses require proficiency in English, requirement IELTS 6 or its equivalent